Hi, I am Helena.

I am an international Creative Director. For the last year, I have been a Creative Director at Lola-MullenLowe, working for both local and global brands such as FC Barcelona, Canesten, Teta&Teta, TRESemmé, and other Bayer portfolio brands, targeting the US and European markets.

I have over 15 years of experience in national and global agencies such as MullenLowe, JWT, La Despensa, Grupo BBDO, and Ogilvy. As an independent Creative Director, I have collaborated on projects with Anomaly, Wunderman Thompson, &Rosàs, and Contrapunto BBDO.

I have also worked for major brands such as Google, Ecoembes, Dewar's, The Glenrothes, Activia, Pepsi, Joma, Kit Kat, Lay's, Sanex, and Bayer. My work has been recognized with awards at prestigious festivals such as El Ojo de Iberoamérica (2024), Cannes Lions, Club de Creativos (2024), El Sol Festival Iberoamericano, New York Festivals, and Best Awards, among others.

I am a founding member of Más Mujeres Creativas, an association that promotes initiatives for gender balance in the creative industry. My work focuses on the positive portrayal of women in advertising, and I am also an occasional lecturer on brands and gender at creativity events and academic forums.

Contact:  

helena.marzo@gmail.com

(+34) 699 739 802